MAP Policy

Minimum Advertised Pricing Policy/Agreement

Effective May 1, 2019, a Minimum Advertised Price (MAP) on all Scripture Candy, Inc. (“Scripture Candy”) products will be in effect. Scripture Candy gives its resellers the ability to sell and promote Scripture Candy branded products in both their retail stores and through the Internet.  However, in order to establish a level playing field while allowing individual pricing decisions, all resellers of Scripture Candy products must adhere to the following Minimum Advertised Pricing (MAP) policy. By not adhering to the established Minimum Advertised Price (MAP) a reseller can have a dramatic effect of diminishing or detracting from the perceived value of the Scripture Candy brand and its products. The internet, with its worldwide impact, has the possibility to cause great harm to any companies’ products, if they are advertised at prices that will eliminate any legitimate retail competition. Our MAP pricing policy is intended for consumers to purchase from other resellers based on loyalty and customer care expectations. Therefore, if Scripture Candy agrees to allow your company to sell its products, you will need to agree and abide by the below requirements and restrictions.  This policy is being implemented unilaterally, and Scripture Candy will not invite or accept any input into how the policy will be administered or maintained.   International accounts must reflect pricing as translated into their local currency.

Any reseller of Scripture Candy products may not advertise any price under the officially published MAP for that individual product.  This includes any and all coupons or promotions that apply to Scripture Candy products.

The minimum advertised price for Scripture Candy branded products are as follows:

  • Scripture Candy products shall be no more than a 10% reduction from the suggested retail price.
  • 3RD PARTY SELLING PROHIBITED — Amazon/Walmart or other similar sites

This MAP policy does not apply to in‐store displays and advertising, including but not limited to signage, price tags or prices written in a sample book, as long as such displays and advertising are not distributed to any customers. Nor does the MAP policy apply to the price that is displayed on the Internet when a product is added to a “cart” as long as the shopping cart technology does not allow a below MAP price to be displayed as a search engine result or otherwise revealed to the general public. 

If the advertising method provides for or suggest a price below the minimum advertised price, such advertising violates this MAP policy.  Examples of advertising methods that violate this MAP policy include but are not limited to the following:

  1. The use of a rebate, coupon, promotion, giveaway, or incentive that reduces the advertised price below the minimum advertised price violates this MAP policy.
  2. The inclusion in advertising of free or discounted products with a product covered by this MAP policy violates this policy if it has the effect of discounting the advertised price of the covered product below the minimum advertised price.
  3. Offering free shipping and handling Scripture Candy branded products violates this MAP policy if the monetary value for such offer results in the display of the price for such product below the established minimum advertised price for such product.

Intentional or repeated failures to comply with this MAP policy for Scripture Candy products will result in sanctions being unilaterally imposed by Scripture Candy, which may include one or more of the following actions: 

(1) suspension of shipments of products without notice; (2) suspension of any discounts or incentives; and (3) termination of the reseller’s business relationship with Scripture Candy.

These policies have been established to help promote the Scripture Candy brand and give all resellers an equal ability to sell and promote the product.  Scripture Candy reserves the right to modify or suspend this MAP policy or adjust the MAP for any product at any time.  Such changes will apply equally to all resellers.  No sales representative or employee of Scripture Candy, other than the MAP policy administrator, has any authority to discuss, modify or grant exceptions to this MAP policy.  Should you have any questions about the products or this MAP policy, please reach out to the Scripture Candy MAP policy administrator in writing at